Are you trying to figure out how much your fans really like you or your brand? This guide outlines a few things you should never miss when monitoring your Facebook page performance.
Monitoring Active Users
While most companies pay attention to the number of fans as the greatest metric of success, measuring your active users is much more important. Fortunately, Facebook provides detailed information about daily, weekly, and monthly active users on your page. You can find this information in tFacebook’s insights area. While these numbers will differ from one page to the next, the most important thing is to strive to increase the number of active users you have.
The best way to accomplish this is to post regular high-quality updates that get users to post comments and likes.
Daily Story Feedback
While engagement numbers include the number of impressions you get on each post, your ultimate goal should be to boost likes and comments on each posting. Compelling content that drives people to respond to your posts is important to boosting your overall numbers. Ultimately, the more your fans engage with your content, the more people that will see it. One of the best ways to accomplish this is by asking questions which generate a significant response from your fans.
You can monitor all interactions on the main insights page as pictured below.
If you aren’t receiving comments or likes (relative to the size of your overall fan base), there’s a good chance that you’ll begin to see your post impressions drop. As such, comments and likes are the most important metrics to focus on.