Hiring Via Facebook Ads is one of the most important and a must needed steps which is being implemented by many companies. The soaring figures that indicate the success of firms and companies that have used Facebook as their advertising medium is no new news but sales figures are not the only benefit that is being derived from Facebook rather a new trend of recruiting through Facebook ads is also on the rise and carries many benefits to it. Recruiting is tough business and you require finding the best and anything that can help in this regard is beneficial and so is Facebook. Discussed below are five major reasons why your hiring efforts should include Facebook ads in it.
The dynamics of Facebook users are ever increasing and it alone receives the traffic which is higher than the combined figures of several other social sites. Not only are these users related to Facebook such is their integration with the site that almost 526 million individuals visit Facebook on a daily basis. This is the main eye catcher for recruiters as this means you are getting exposed to millions of individuals with the potential talent you require.
Through placing Facebook ads you can direct a large traffic to your page and can select from the largest pool of talent that is constituted upon 900 million people.
The Privilege Of Targeting The Ideal Candidates
Hiring Via Facebook Ads is easy as Facebook offers the privilege of targeting your required candidate through education, location, history of previous work and interests. For example you can target fresh graduates from any specific university where you can access through narrowing your search to only 900 users available on the site or make your search as broad as looking for individuals who are high school graduates and love music which equals to about 25 million Facebook users.
You can through Facebook target individuals you are interested in only and eliminate thousands of applications and people who are either unqualified or not needed by you as opposing to online job boards.
Similar to other advertising platforms present online, Facebook too charges on the basis of PPC and so your money is never wasted on uninterested visitors. The only time you will be paying will be when any interested individual take the trouble to click your ad in order to inquire more about it.
The Provision Of Attracting Talented Passive Candidates
In traditional or social recruitment targeting and reaching passive candidates is the toughest job of all. Passive candidates refer to those individuals who are currently employed but not impressed or interested in their present job however they do not also engage in the job hunt procedure. The reason to focus on these candidates is that in many cases they are the most talented and experienced individuals required for a job especially in a senior position.
Building an Opportunity of Creating A Talent Community
Since Facebook ads lead to your page through introducing engaging, interesting and informative content you can earn “likes” from your visitors thus forming a talent community of your own. These likes receive feedback and updates of any new job post you may update thus having a talent resource on your hand at all time.
Facebook is continually proving to be a cost effective and broad recruitment campaign platform where you can access unlimited talent in the least possible time at the lowest possible cost.